ST MARCHE

“Brands are like people:
they have a personality, attitude and stories to tell”.

Zanna

St. Marche is the first market to have a structured Muzic Branding treatment. We did a brand study, identified its personality traits and created a playlist that is completely in keeping with its style. Now customers ask for the CD of our music to play at events in their homes. We hear the customers say things like, “St. Marche’s lovely music.” To hear the results of this work, all you have to do is go to the stores and enjoy the experience.

THE PROJECT

  • Diagnosis
  • Personality traits: creative, contemporary, close and elegant
  • Creation: musical selection
  • Applications: all the stores, including Empório St. Maria

FICHA TÉCNICA

Researchers: Zanna Muzic

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