“Brands are like people:
they have a personality, attitude and stories to tell”.


Zanna Sound was invited to develop Ponto Frio’s sound branding soon after its repositioning. This is the first retail brand in Brazil to have sound branding.

It’s positioning is faithful to its history: “Long Live Innovation – technology at the service of people.” Based on this concept, we did a brand study, which resulted in the sound creation that was applied in advertising pieces created by the Young and Rubbican advertising agency.

Today, Ponto Frio is already recognized by its sound, which has helped to reposition this brand that is so important for Brazil’s economic and social development.


  • Diagnosis
  • Study
  • Creation: musical theme, sound logo and voice brand
  • Applications: all the films and advertising spots.


  • Carlos Cezar: drums
  • Alberto Continentino: bass
  • Daniel Lopes: steel guitar and vocals
  • Rodrigo Tavares: keyboard
  • Sérgio Galvão: saxophone
  • Zanna: composition, arrangement and vocals

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