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Meio&Mensagem – Infraero case study

web / 27.08.2014

Infraero won sonic identity.

Zanna Sound begins to implement sound branding in 61 airports Infraero. The first airport to receive new sonic identity was the Santos Dumont in Rio de Janeiro. The next will be to Congonhas in São Paulo.

The forecast is that all airports will be operating with the new project in six months. Among other actions, was created Infraero music, mixing foreign and Brazilian instruments from various regions, aiming to portray Brazil with an international flair.

The texts of sound messages were rewritten and gained more modern airs, for example, by replacing the traditional “Infraero reports” by “Hello passenger”.

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