“Brands are like people:
they have a personality, attitude and stories to tell”.
Experience Club is a brand specializing in unique corporate events and one that really promotes connections between people. Zanna Sound, the sound branding agency, looked into these event experiences and discovered a cohesive and powerful community that truly makes a difference.
Our role with this brand was to translate into sound these experiences by way of the characteristics of the brand personality, which we defined as: inspiring, sophisticated, enticing, and creative. From those characteristics we created the composite Musical Theme, a pop but sophisticated beat that simultaneously included an eighteen-member orchestra conducted by Eduardo Souto Neto and a pop quartet, born of the amazing Roupa Nova.
The theme song, sound logo, and tone of voice that we have developed for the brand are used in all videos and events produced by Experience Club. We hope you enjoy it!
Creation: Musical Theme, Sound Logo