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16.05.14 | Germany

Zanna Sound represents Brazil at the Second Audio Branding Congress, presenting the UNIMED-RIO case study.

Zanna Sound, a sound production company from Rio de Janeiro, will participate this Thursday (the 5th) in the Second Audio Branding Academy Congress in Germany. This sound branding company will be Latin America’s only representative at the event.

Zanna, a businessperson and music producer and owner of Zanna Sound will talk about “Sound Branding in Brazil and will present the “Unimed-Rio case study. In general terms, Zanna will tell how the producer, who was chosen to create Unimed-Rio’s sound identity, treated the brand as though it were a person, “with a sex, age, style and philosophy.”

Learn more about the event