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Guarulhos Airport now has sound branding.
Zanna Sound is responsible for the Guarulhos Airport sound branding project. It has a musical theme, sound logo and a new voice that can be heard in its lounges. The purpose, in addition to making the airport environment more welcoming, is to cause it to be remembered “by its sound.” The creation was done based on a branding study that identified the brand as being feminine, about 35 years old, firm but close, innovative, dynamic and multicultural.