“Brands are like people:
they have a personality, attitude and stories to tell”.




Cacau Show is the largest fine chocolate outlet in the world, and Zanna was the first
agency to understand the brand and translate it to music. Through in-depth study,
we have identified the brand personality and create a playlist that actually represent
the Cacau Show.

Just visit one of it’s 2000 stores scatted in Brazil, and enjoy the sound while
choosing your chocolate! Here's a little taste of the playlist.


  • Research
  • Creation: music branding, musical selection for stores
  • Application: Cacau Show’s Radio

technical information

Researchers and Planners: Zanna Muzic

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